Doughnotts
/ Brand Identity
Doughnotts is evolving its brand to better reflect its playful personality, artisan quality, and local Nottingham roots. The refresh introduces a modern visual identity with bold colours, simplified iconography, and a fun, dough-forward tone of voice. Messaging focuses on creativity, craftsmanship, and community connection, positioning Doughnotts as Nottingham’s go-to destination for inventive, high-quality treats. The updated brand aims to enhance recognition, improve customer engagement, and create a cohesive experience across in-store, packaging, and digital touchpoints.
