Tornado Wire
/ Brand Identity
/ Art Direction
Working closely with the Tornado Wire team to modernise and unify their brand, refining their strategy, values and tone of voice to better reflect who they are today. The new identity brings fresh energy and clarity – bold typography and custom iconography to communicate strength and reliability without losing the brand’s foundation. New photography captures the scale, durability and rural context of their products, while the refreshed look rolls out consistently across digital, print, packaging and the factory environment.
