Tornado Wire

Crafting a distinctive new brand identity for Tornado Wire, specialists in high-quality wire fencing and mesh solutions. The visual direction was reimagined to reflect the strength of their products, with bold typography, custom iconography, and a modern colour palette. New photography was art-directed to capture the scale, durability, production and rural context of their products – bringing a fresh, authentic feel to the brand. The identity was rolled out across digital and print materials, including packaging and signage.